Managing for Creativity
By ET
Harvard Business Review has a new article talking about a company’s most valuable asset. This is a very pleasant article to read, one of the authors Jim Goodnight is the CEO of SAS. I did not know he had a Ph.D. degree in statistics, reading his bio reminds me another big name in scientific computing: Stephen Wolfram who founded Mathematica. I’ll write about Wolfram and his book “A New Kind of Science” later.
In the HBR article, the ways to encourage creative thoughts and to nurture innovative thinkings are discussed. In the article: “While most students of the creative process have focused on what makes individuals creative, a growing number of thinkers such as Andrew Hargadon at the University of California, Davis, and John Seely Brown, former chief scientist of Xerox, are unlocking the social and management contexts in which creativity is most effectively nurtured, harnessed, and mobilized. Eric von Hippel of MIT and Henry Chesbrough of the University of California, Berkeley, have called attention to the critical role played by users and customers in the creative process and to a new model of
