JIM Best Paper Award
By ET
A pleasant surprise:
Past winners:
2007 Award for Best Paper in 2006
Bundling, Unbundling and Pricing of Multiform Products: The Case of Magazine Content by R. Venkatesh and Rabikar Chatterjee (20/2)
Runners-up
A Field Experiment to Assess the Interruption Effect of Pop-Up Promotions by Wendy Moe (20/1)
Designing Marketplaces of the Artificial with Consumers in Mind: Four Approaches to Understanding Consumer Behavior in Electronic Environments by Steven Bellman, Eric Johnson, Gerald Lohse & Naomi Mandel (20/1)
2006 Award for Best Paper in 2005
Can We Predict Customer Lifetime Value by Edward Malthouse and Robert Blattberg (19/1)
Runners-up
Who Are the Multichannel Shoppers and How Do They Perform? Correlates of Multichannel Shopping Behavior by V. Kumar and Rajkumar Venkatesan (19/2)
Collaborating to Create: The Internet as Platform for Customer Engagement in Product Innovation by Mohanbir Sawhney, Gianmario Verona and Emanuela Prandelli (19/4)
Consumers in a Multichannel Environment: Product Utility, Process Utility and Channel Choice by Sridhar Balasubramanian, Rajagopal Raghunathan and Vijay Mahajan (19/2)
2005 Award for Best Paper in 2004
Capturing Evolving Visit Behavior in Clickstream Data by Wendy Moe and Peter Fader (18/1)
2004 Award for Best Paper in 2003
Customers as Assets by Sunil Gupta and Donald Lehmann (17/1)
2003 Award for Best Paper in 2002
Intentional Social Action in Virtual Communities by Richard Bagozzi and Utpal Dholakia (16/2)
